The Modern Job Search Has Changed.
Most Candidates Are Still Applying Like It's 2018.
Download the free 2026 Job Search Playbook and learn:
- how ATS systems actually work
- why most candidates never get interviews
- how to use AI properly
- how to stand out in a crowded market
What You'll Learn
Four pillars that define modern job searching.
ATS & Hiring Systems
Understand what happens after you apply.
AI & Positioning
Learn how to use AI strategically.
Visibility & Networking
Discover why visibility matters more than volume.
HULA Career Intelligence
See how modern professionals approach job searching today.
Inside the Playbook
A look at what's waiting for you inside.
What's inside the playbook
How hiring really works in 2026
ATS, recruiters, algorithms and the gap between what you send and what they see.
Positioning: how to sound like the right hire
The 3-line formula recruiters remember, and how to fix a vague headline in 20 minutes.
Using AI without getting filtered
Prompts and workflows to sharpen your CV, cover letter and outreach without sounding artificial.
The CV recruiters actually shortlist
One-column structure, keyword mapping and the sections you can safely delete.
LinkedIn as a discovery engine
Headline, About, keywords and how to be found by recruiters in Dublin, London or Lisbon.
Networking scripts that actually get replies
Cold DMs, warm intros, coffee chats and the follow-up cadence that lands interviews.
Interviews and salary in Europe
STAR answers, cultural fit signals and how to negotiate in EUR without leaving money on the table.
A 90-day plan to land the offer
Weekly checklist to move from scattered applications to a real pipeline of interviews.
Most Career Advice Is Outdated.
Today, getting hired is no longer just about experience.
It's about:
Positioning
How you frame yourself matters more than your job title.
Visibility
If recruiters can't find you, your experience doesn't count.
Strategy
Volume doesn't work. A clear plan does.
AI
Used the right way, AI becomes your unfair advantage.
Networking
Most roles are filled through connections, not job boards.
How Hiring Works
Understand the system before trying to beat it.
That's why we created this playbook.
Hugo Faria
Founder of HULA · Career Strategy, AI & Marketing
I have worked with companies like LinkedIn and Indeed, understanding how modern hiring, ATS systems and recruiter processes really work. I have helped 500+ professionals improve their CVs, LinkedIn profiles and job search strategies across Ireland, the UK and Europe.
I combined that experience with AI to build something different: a system that doesn't just improve your CV, but gives you a clear strategy to land a job.
What readers are saying
"Finally an honest guide. I stopped mass-applying and got 3 interviews in Dublin in 5 weeks."
"The ATS chapter alone was worth it. I fixed the CV in one afternoon and started hearing back."
"The LinkedIn scripts helped me land a coffee chat with a recruiter at Stripe. Signed a month later."
Frequently asked
Is the playbook really free?+
Yes. Share your email and receive the PDF straight away. No card, no trial, no paywall.
Is it useful for someone based abroad?+
Yes. It's written for international professionals job-hunting in Ireland, the UK, Portugal and the wider EU.
Does it work for non-tech roles?+
Yes. The CV, LinkedIn, interview and negotiation frameworks apply to marketing, finance, operations, product and sales.
How long does it take to read?+
About 45 minutes, but it's designed as a reference you consult chapter by chapter.
Ready to Stop Guessing?
Download the free playbook and start approaching your career with a real strategy.