Career Coaching · Reinvented for the Modern Job Market

Career Coaching for Ireland, the UK & Europe

Getting hired today is not about being good. It's about being strategic.

HULA combines AI, ATS CV analysis, LinkedIn optimization, recruiter insight and 1:1 career coaching to help professionals stand out, get interviews and land better jobs across Ireland, the UK, Portugal and Europe.

Stop guessing. Start understanding how modern hiring actually works.

Hugo and Laura, your career coaches

CV Score

62 → 89

Match

Top 10% for this role

Recruiters

3 identified

The Modern Hiring Reality

Why Most Job Applications Never Get Seen

Today's job market is more competitive than ever, especially across Ireland, the UK and Europe. Recruiters now use ATS systems, AI screening and recruiter search filters before a human ever reviews a CV.

300–1,000

applicants per role in competitive markets

Up to 75%

filtered by ATS systems before a recruiter sees the CV

1–3%

of candidates get interviews

1

person gets hired

This is not about luck.

It's about strategy.

If you're applying the same way as everyone else… you're invisible. 

Free Job Search Playbook

Most Candidates Don't Need More Applications.
They Need a Better Job Search Strategy.

Download the free 2026 Job Search Playbook and learn how ATS systems actually work, how recruiters search LinkedIn, how AI is changing hiring and how to stand out in competitive markets across Europe.

The 2026 Job Search Playbook ebook cover

Modern hiring is broken.
And most candidates don't even know it.

You're not getting rejected because you're unqualified. You're getting filtered out before a human even sees you.

See how it really works ↓

01

AI filters your CV in seconds

Before a recruiter sees anything, your CV goes through an ATS (Applicant Tracking System). It scans keywords, structure and relevance, then rejects most candidates instantly.

70–80% of CVs never reach a human

AI system scanning a CV with green scan lines
02

Recruiters spend ~6 seconds on your profile

If you pass the ATS, a recruiter quickly scans your CV or LinkedIn. No clear positioning? No impact? You're out.

Average scan time: 6–10 seconds

Recruiter scrolling fast through CVs with a 6-second timer
03

Only the strongest signals survive

Recruiters compare candidates fast. They look for:
  • Clear positioning
  • Relevant experience
  • Strong results
  • Referrals or visibility

Being “good” is not enough. You need to stand out instantly.

Grid of candidate profiles with one highlighted in green
04

The best opportunities never get posted

A huge portion of roles are filled through referrals, internal moves or direct outreach. If you're only applying online, you're missing most opportunities.

Up to 60–70% of roles are filled without public applications

Network of glowing green nodes representing the hidden job market

And yet… most people still apply the old way

  • Apply to hundreds of jobs
  • Use generic CVs
  • Rely on luck
  • Get no responses

It's not your experience. It's your strategy.

Your AI Career Command Centre

Imagine understanding exactly why your applications are not converting into interviews.

HULA Career Intelligence is not another generic CV checker. It's an AI-powered career platform that analyzes your CV, LinkedIn profile, recruiter visibility, ATS performance, job targeting, application strategy and market positioning, so you stop guessing and start approaching your career strategically.

Every 1:1 coaching client gets full access to the HULA platform.

CV Analysis

ATS CV Analysis & Recruiter Feedback

Upload your CV and instantly see what may be stopping you from getting interviews. HULA analyzes ATS compatibility, recruiter readability, keyword relevance, positioning gaps, structure and formatting, using the same logic modern recruiters and hiring systems use.

  • ATS readiness
  • Recruiter-style feedback
  • Keyword optimization
  • Clear improvement plan

No more guessing why recruiters aren't replying.

CV AnalysisLive demo
Hugo CV Builder

Turn feedback into a stronger CV instantly.

Once the app shows what needs to change, Hugo helps rebuild your CV into a sharper, cleaner and more strategic version, aligned with the roles you want.

  • One-click CV improvement
  • Stronger positioning
  • ATS-friendly structure
  • Cleaner professional language

You don't just get feedback. You get the fix.

Hugo CV BuilderLive demo
LinkedIn Strategy

LinkedIn Optimization for Recruiter Visibility

Your LinkedIn profile is now one of the biggest factors in recruiter visibility. HULA helps optimize your headline, keywords, positioning, profile strategy and recruiter discoverability, so recruiters can actually find you.

  • Headline and About section review
  • Recruiter keyword visibility
  • Profile positioning tips

Because being good is not enough if nobody can find you.

LinkedIn AnalysisLive demo
Personal Brand

Build a personal brand that makes you stand out.

HULA helps you go beyond your CV and LinkedIn by guiding how you present yourself in the market, what you say, how you show up, and how people remember you.

  • Personal brand direction
  • Content ideas and positioning
  • LinkedIn visibility strategy
  • Consistent messaging across your profile

Because the best opportunities go to the most visible candidates.

Personal BrandLive demo
Smart Apply

AI Job Matching & Application Strategy

Paste a job description and instantly understand how strong your match is, which keywords you're missing, how recruiters may evaluate your profile and what to improve before applying. Apply strategically instead of sending the same CV everywhere.

  • Job fit score
  • Missing keywords
  • Tailored CV direction
  • Application strategy

Stop sending the same CV everywhere.

Smart ApplyLive demo
Career Snapshot

Give recruiters something they actually remember.

Create a sharp, visual career snapshot that highlights your strongest achievements, skills and reasons to hire you, perfect for applications, networking and follow-ups.

  • Visual candidate summary
  • Role-specific positioning
  • Easy to share
  • Stronger first impression

Stand out before the interview even starts.

Career SnapshotLive demo
Networking Intelligence

Find the right people, not random people.

HULA helps you identify recruiters, hiring managers and useful industry contacts so your job search becomes more strategic and less lonely.

  • Recruiter discovery
  • Company targeting
  • Outreach direction
  • Networking strategy

The right conversation can change everything.

Networking IntelligenceLive demo
Market Intelligence

Career Market Intelligence for Ireland, UK & Europe

Understand where your profile is strongest, which markets fit your experience, which skills are in demand and where you are most competitive, so you focus your energy where you have the highest chance of getting hired.

  • Role direction
  • Market insights
  • Skills gap visibility
  • Country-specific guidance

Clarity beats random applications every time.

Market IntelligenceLive demo

And you're not left to figure it out alone.

The app gives us the data.
We turn it into a clear plan and guide you every step of the way.

We analyse the data with you
Pillar 01

We analyse the data with you

We don't just show you results, we walk through them with you. Together, we review your CV, LinkedIn, market insights and application data to understand exactly what's working, what's not, and what needs to change.

  • CV & LinkedIn deep review
  • Market positioning insights
  • Application performance analysis
  • Clear next steps
We train you to win in today's market
Pillar 02

We train you to win in today's market

We don't give generic advice. We train you for the real challenges of today's job market. You learn exactly how to position yourself, communicate your value, and approach opportunities in a way that actually works now.

  • How to stand out in competitive markets
  • How to apply for jobs strategically
  • Networking that leads to real conversations
  • Interview preparation that builds confidence

You don't just improve your profile. You improve how you compete.

We create what makes you stand out
Pillar 03

We create what makes you stand out

We don't stop at strategy. We help you build real assets that make recruiters remember you. From personalised CVs to visual career snapshots and even personal websites, we make sure you don't look like every other candidate.

  • Tailored CVs for specific roles
  • Career snapshots (visual impact)
  • Personal CV websites
  • Outreach messages and positioning

You don't just apply. You stand out before they even meet you.

The app does the heavy lifting.
We make sure it turns into real results.

You're not doing this alone anymore.

Client Stories

What Clients Say

Luana Soares

"Hugo is a friendly and dedicated professional who can help you with career coaching. He was very attentive to me, making calls to teach me strategies to get the perfect job and providing accurate and professional material according to the current market. I strongly recommend this coaching to anyone looking to boost their career in Ireland!"

Luana Soares

Suellen Santos

Client Testimonial

Everton Souza

Client Testimonial

Your Coaches

Meet Your Coaches

Hugo, Career Strategy & AI

I've worked with companies like LinkedIn, Indeed and global SaaS organizations, understanding how modern hiring, ATS systems and recruiter processes really work.

I've helped 500+ professionals improve their CVs, LinkedIn profiles and job search strategies across Ireland, the UK and Europe.

I combined that experience with AI to build something different:

A system that doesn't just improve your CV, but gives you a clear strategy to land a job.

LinkedIn company logoIndeed job board logoSchneider Electric company logoHitachi company logo
Hugo, Career Strategy Coach
Laura, Interview Preparation & Mindset Coach

Laura, Interview Prep & Mindset

Laura specialises in mindset coaching, career guidance, and interview preparation.

Her transformative mock interview sessions go beyond practice, providing thoughtful feedback so clients leave not just prepared but excited about their next opportunity.

Laura helps professionals build resilience, confidence, and a winning mindset.

Because a resilient mind is the foundation of professional success.

Why Clients Choose HULA

Most coaching gives you information.

We help you BUILD MOMENTUM.
Frustrated job seeker overwhelmed at laptop
Traditional Coaching

Advice.
Then you're left to figure it out.

Most traditional coaching focuses heavily on:

  • CV updates
  • LinkedIn tweaks
  • Generic interview advice

You leave the session with ideas and notes… but still need to figure out how to execute everything consistently on your own.

No toolsNo infrastructureNo system
HULA Career Intelligence workspace with AI tools and analytics
AI Career AnalysisMarket Intelligence
The HULA System

A complete career intelligence system built for today's market.

HULA combines:

  • 1:1 coaching
  • AI-powered career analysis
  • Real market positioning
  • Structured training
  • Networking strategy
  • Stand-out materials

You don't just get advice. You get a complete system designed to help you compete in today's market.

StrategyExecutionMomentumInterviews

Built from more than 30 years of combined experience working across the European market.

Including experience with global SaaS companies, hiring ecosystems, positioning strategy and modern recruitment processes.

Your Options

Choose Your Level

Both options include access to HULA Career Intelligence. The difference is how much support you want to get there.

A traditional career coaching program usually costs between €300–€800 and you walk away with advice. With HULA, you get a full career intelligence platform plus expert coaching that has already helped hundreds of professionals get hired across Europe, for a fraction of the price.

Self-paced + guidance

Guided Strategy

€150/ month

Cancel anytime

Perfect if you want clear direction, a structured plan, and access to the system, while moving at your own pace.

  • 1 focused coaching session per month
  • Clear next steps and action plan
  • Guidance on what to prioritise
  • 1 month full access to the HULA platform

You implement between sessions. We guide your direction.

High-touch + hands-onMost Popular

Career Transformation Programme

Tailored programme

After consultation

For professionals who want a faster, structured path to landing a role, with full support, training, and execution at every step.

  • Deep-dive strategy sessions
  • Full CV, LinkedIn & positioning overhaul
  • Job search execution plan
  • Interview preparation & real training
  • Creation of stand-out materials
  • Ongoing hands-on support
  • 3 months full access to the HULA platform

We don't just guide you. We help you build what gets you hired.

Start Your Transformation

For faster results

30+
Years combined experience
500+
Professionals helped
EU
Built for the European market
1:1
Real coaching, not chatbots

Not sure where to start?

Start with a free consultation and we'll help you understand:

  • where you stand today
  • what is holding you back
  • and which path makes the most sense for your goals
Book Your Free Consultation
FAQ

Frequently Asked Questions

Still have questions? Here are the most common ones.

Still unsure?

Book a free consultation and we will help you understand exactly what you need.

Book Free Consultation

You don't need more applications.You need a better strategy.

You can keep guessing…

Or finally understand how hiring actually works.

Contact

Get in touch

Have a question, partnership idea, or want to learn more? Drop us a message and we'll get back to you within 1–2 business days.

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