The roles employers keep hiring
Performance and growth
Paid media, SEO, lifecycle and CRM. Anything with a measurable cost per acquisition survives budget scrutiny, which is why these roles stay open even in slow quarters.
Content and product marketing
Positioning, messaging, launches and enablement for B2B technology. Strong written English and evidence that your work moved pipeline are the two things that decide these hires.
Marketing operations
HubSpot, Marketo, Salesforce, attribution and reporting. The least crowded corner of Irish marketing and the one where technical marketers are consistently short in supply.
The honest visa picture
Marketing is not treated the same way as engineering in Ireland's permit system. Most general marketing job titles are not on the Critical Skills Occupations List, so a General Employment Permit is the usual route, which requires the employer to advertise the role first and carries a lower salary threshold but more friction.
That does not make it impossible. Senior, specialist and multilingual roles, particularly in technology companies with European remits based in Dublin, are the ones where employers will do the paperwork. Generalist mid-level roles almost never are.
If you already hold an EU passport, a Stamp 4, or a partner permission that allows work, say so in the first line of your CV. A large share of Irish marketing applications are discarded on the assumption that authorisation is a problem when it is not.
What goes on an Irish marketing CV
- ·Channels you own, named explicitly, because recruiters filter on channel keywords before anything else.
- ·Budget scale, so the reader can size your responsibility rather than guess it.
- ·Results as numbers: pipeline, cost per acquisition, conversion rate, retention, organic growth, revenue influenced.
- ·The tools you run daily: GA4, HubSpot, Salesforce, Looker, Meta and Google Ads, Klaviyo, Semrush.
- ·Languages you work in professionally, listed near the top rather than buried at the bottom.
- ·A one line portfolio link with three examples and the outcome of each.
A search plan that works here
Pick one lane and lead with it
Irish marketing teams are small and hire for a gap. A CV that says growth, content, brand and events at once reads as a generalist and loses to someone who claims one lane clearly.
Translate your results into euros and percentages
Hiring managers here read outcomes first. If your previous market used different currencies or units, convert and contextualise so the numbers land.
Use your language as a differentiator
If you speak Portuguese, Spanish, German or a Nordic language natively, search on that term directly. These roles have a fraction of the competition.
Reach the hiring manager
Marketing teams are visible on LinkedIn. A short, specific message referencing something real about their funnel beats a cold application every time.
Prepare a case, not answers
Expect to be asked how you would grow a specific channel. Arrive with a structured, ninety day view rather than generic best practice.
Keep going
What clients say about working with us
“My experience with HULA Career exceeded my expectations. They provided exceptional guidance throughout every step of my dream job search. I am incredibly grateful to Hugo and Laura for their unwavering support.”
“Hugo is a friendly and dedicated professional who can help you with career coaching. He was very attentive to me, making calls to teach me strategies to get the perfect job and providing accurate and professional material.”
“If you're looking for any career related help or advice in Ireland, HULA is the one for you. Hugo and Laura are two of the sweetest and kind hearted people who go above and beyond to support you.”
“I had an amazing experience with HULA Career! Their team provided outstanding support in improving my LinkedIn profile and CV, making them more professional and impactful. Their guidance was clear, personalized, and extremely helpful.”
“I've been a client of HULA Career for a while now, and working with them has been one of the best decisions I've made for my professional growth. From the very beginning, they made me feel seen and heard.”
“I had a very good experience with HULA! Hugo is an amazing professional who always goes beyond to provide the best service he can. I learned a lot from our sessions and would recommend 100% for anyone who needs help finding a new job.”
“HULA met my expectations perfectly. I was looking for guidance to create a standout resume, and they fully understood my needs. The team was extremely attentive and delivered excellent services.”
“They are excellent professionals and exceed expectations. They helped me in a practical way, but also in a psychological way so that I could position myself in the labour market in another country. Thank you so much, you're amazing.”
Want to know where your marketing profile fits in Ireland?
In the free consultation we look at your channels, your results and your work authorisation, and map the roles where you are genuinely competitive here.
Written by
Hugo Faria
Career coach and co-founder of HULA. He works every week with international professionals hiring into Ireland, the UK and Portugal, and coaches them through CV, LinkedIn, applications and interviews. More about Hugo.
Frequently asked questions
Is it hard to get a marketing job in Ireland as a foreigner?+
It is harder than technology, mainly because marketing roles are rarely on the Critical Skills Occupations List, so visa sponsorship is less common. If you already have the right to work in Ireland, the market is open and multilingual profiles are genuinely valued. If you need a permit, target the specialist end of marketing, where the salary and skill level make a permit viable.
Which marketing roles are most in demand in Ireland?+
Performance and paid media, lifecycle and CRM, marketing operations and analytics, product marketing and demand generation for B2B technology. These are the roles where employers can measure output directly, which is exactly why they hire for them even in cautious years.
Do I need perfect English for marketing jobs in Ireland?+
You need strong written English for most roles, because you will produce customer-facing copy. Accent is a non-issue. What matters is that your writing samples read natively. If English is your second language, lean into roles where analytics, operations or a second language market is the core of the job.
Are multilingual marketing jobs common in Dublin?+
Yes. Many companies run their European operations from Dublin and hire native Portuguese, Spanish, French, German, Italian and Nordic speakers for regional marketing, content and customer marketing roles. This is one of the clearest advantages an international candidate has in the Irish market.
What should a marketing CV look like in Ireland?+
Two pages, no photo, no personal details beyond contact information, and every bullet tied to a number. Irish marketing hiring managers scan for channel ownership, budget size and measurable results, so a CV that describes campaigns without outcomes will not survive the first pass.
Should I include a portfolio?+
Yes, if you produce anything visual or written. A single link to a short portfolio with three examples and the result of each is more persuasive than adding a page to your CV, and it gives a hiring manager something concrete to react to on a first call.